Response data is used to optimise future campaigns and improve agency intelligence.
Clients are encouraged to integrate a number of response analysis metrics into their campaigns. From online ad serving / tracking systems to unique phone numbers and URL’s – the team implement a comprehensive system so that campaigns can be tracked and evaluated with the original ROI goals in mind.
These various tracking tools are plugged into a single data repository along with media schedules so that a full detailed response analysis can be undertaken. The system has a wealth of benefits including attribution modelling, correlation modelling and regression analysis.
We have an in-house response analysis team who provide regular reports and insights into campaign performance, cross media analysis, correlation between on & offline channels and creative executions.