our work

Brief
Aylesford International approached us to create a media plan to support an event they had arranged in association with a top city tax law firm and private bank. The event was held in the Mandarin Oriental Hotel in London and aimed at businesses and individuals that might have an interest in moving to Switzerland within the next year.

Solution
The budget was limited, so it was paramount to create a campaign that was targeted and effective. The media selection and advert size was key to allow us the reach as many of the target market as possible. We used a combination of the FT and Sunday Times, and a combination of sizes to ensure maximum coverage.

Result
The results were superb. The event, with initial capacity for 60 guests, was massively oversubscribed requiring Aylesford to change location to accommodate more attendees and was a tremendous success. It generated strong interest and a number of sales and related ongoing business can be directly attributed to it. All parties were so happy with it that another Event has been planned for March 2010.

Brief
Bluestone briefed Adgenda Media to consider alternative ways to promote the new concept holiday village in comparison to their traditional television advertising. Press (one of the most common travel industry advertising channels) had been tried in the past and had not achieved desired results.

Solution
Adgenda Media set up and managed a large affiliate network for Bluestone, as well as introducing Cost Per Result advertising in other arenas. Applying the affiliate model to online advertising as a whole, and measuring the results against more traditional means meant that we would be far more quantifiable in our objectives.

Result
Regular sales across each month, with affiliate marketing achieving the target of 15% of overall sales within the first month of launch. Ongoing Adgenda are investigating additional online offerings for Bluestone to help drive traffic to the website, whilst remaining sales focussed.

Brief 1
To use an innovative digital platform to reach First Time Buyers in local areas; increasing web traffic and footfall

Solution
Spotify - Display and radio advertisement targeted to adults aged 20-40 living in postcodes (Croydon) CR/SW/BR/SE/KT and (Palmers Green) N/NW/E/EN/IG/EC

Results
Average CTR's of 0.72% (Croydon) and 0.63% (Palmers Green) and 18% increase in footfall to sales & marketing suite during campaign duration

Brief 2
Target Key workers (broken down by sector), working in a ten mile radius of 7 Fairview developments

Solution
A purchased e mail ad postal database of over 12,000 relevant contacts, broken down by area and job sector and over 73 locations including hospitals / fire stations / police stations etc. sourced and targeted with tailored leaflet drops

Results
9 sales directly attributed to key worker activity over 6 weeks

Brief 3
Low cost test campaign targeting private and institutional investors with rental return message

Solution
Sponsorship of Motleyfool and Lovemoney daily newsletter

Results
1,258 clicks to website in one day

Brief
To bring Genesishomes to the front of mind of their key target audience in Greater London and ensure that the housing association were first choice when people were searching for affordable housing or shared ownership.

Solution
We moved Genesishomes out of the traditional property arena, making use of display advertising in the London press, combined with radio and online advertising. This helped to raise awareness of the organisation, but also of shared ownership as a whole.

Result
A significant increase in traffic to the website as well as incoming calls to the customer services line. Overall, the campaign ensured that Genesishomes achieved their sales targets in 2009, reduced the cost per lead (and therefore cost per sale) against previous years.